Course Structure

Introductory Certificate in Marketing

• What is marketing?
• Understanding Customer Relationships

Entry Criteria: This is an open access qualification – no marketing experience is required, which fits into the +16-19 funding and also the adult funding band. It is meant for school leavers who would want to take up a career in marketing. However, some work experience would be advantageous.

Duration: Six Months (Full Time)

Professional Certificate in Marketing

• Marketing Essentials (Exam)
• Assessing the Marketing Environment (Exam)
• Marketing Information & Research (Assignment)
• Stakeholder Marketing (Assignment)

Entry Criteria: As a minimum, 2 „A‟ levels are required or any general bachelors or masters degree or an equivalent such as: CIM Introductory Certificate (Level 2 or 3 versions will be accepted), NVQ/SVQ Level 3 in Marketing (equivalent to NQF Level 3), NVQ/SVQ Level 4 in any other subject (UK) (equivalent to NQF Level 4 and above), International baccalaureate (equivalent to NQF Level 3 and above)

Duration: Six Months (Full Time), One Year (Part Time)

Professional Diploma in Marketing

• Marketing Planning Process (Assignment)
• Delivering Customer Value Through Marketing (Exam)
• Project Management for Marketing (Assignment)
• Managing Marketing (Assignment)

Entry Criteria: Successful completion of the Professional Certificate OR any business or marketing bachelors or masters degree (or equivalent) where a minimum of one third of credits come from marketing (120 credits in business degrees or 60 credits with masters degrees) OR Experience in a marketing management role in an international organization for at least five years.

Duration: Six Months (Full Time), One Year (Part Time)

Professional Postgraduate Diploma in Marketing

Stage 1

• Emerging Themes (Assignment)
• Analysis & Decision (Exam)
• Market Leadership & Planning (Assignment)
• Managing Corporate Reputation (Assignment)

Stage 2

• Leading Marketing (Assignment)

Entry Criteria: Successful completion of the Professional Diploma. 2. Any business or marketing bachelors or masters degree (or equivalent) where a minimum of half of credits come from marketing (180 credits in business degrees or 90 credits with masters degrees). 3. Experience in a marketing management role in an international organization for at least 8 years.

Duration: One Year (Part Time)