The Zambia Centre for Accountancy studies (ZCAS) introduced the Chartered Institute of Marketing (CIM) programs programs in January 2007. ZCAS was encouraged to broaden its range of course portfolio by including this prestigious program as a response to the increasing demand and enquiries for the program from the market as well as industry.

The Chartered Institute of Marketing is the world’s largest professional body of marketing, with over 50,000 members worldwide. The Institute shares a passion for marketing, lead the development of professional standards and practice and champions the big issues and new ideas in the marketing world. CIM has a mission statement, which states; “To be the pre-eminent body on marketing practice, standards and associated knowledge on an international basis and for this to be acknowledged by government, marketers, business, education and others”.

CIM courses are offered twice annually commencing in January/July for the June/December examinations respectively.

Course Structure

Introductory Certificate in Marketing

• What is marketing?
• Understanding Customer Relationships

Entry Criteria: This is an open access qualification – no marketing experience is required, which fits into the +16-19 funding and also the adult funding band. It is meant for school leavers who would want to take up a career in marketing. However, some work experience would be advantageous.

Duration: Six Months (Full Time)

Professional Certificate in Marketing

• Marketing Essentials (Exam)
• Assessing the Marketing Environment (Exam)
• Marketing Information & Research (Assignment)
• Stakeholder Marketing (Assignment)

Entry Criteria: As a minimum, 2 „A‟ levels are required or any general bachelors or masters degree or an equivalent such as: CIM Introductory Certificate (Level 2 or 3 versions will be accepted), NVQ/SVQ Level 3 in Marketing (equivalent to NQF Level 3), NVQ/SVQ Level 4 in any other subject (UK) (equivalent to NQF Level 4 and above), International baccalaureate (equivalent to NQF Level 3 and above)

Duration: Six Months (Full Time), One Year (Part Time)

Professional Diploma in Marketing

• Marketing Planning Process (Assignment)
• Delivering Customer Value Through Marketing (Exam)
• Project Management for Marketing (Assignment)
• Managing Marketing (Assignment)

Entry Criteria: Successful completion of the Professional Certificate OR any business or marketing bachelors or masters degree (or equivalent) where a minimum of one third of credits come from marketing (120 credits in business degrees or 60 credits with masters degrees) OR Experience in a marketing management role in an international organization for at least five years.

Duration: Six Months (Full Time), One Year (Part Time)

Professional Postgraduate Diploma in Marketing

Stage 1

• Emerging Themes (Assignment)
• Analysis & Decision (Exam)
• Market Leadership & Planning (Assignment)
• Managing Corporate Reputation (Assignment)

Stage 2

• Leading Marketing (Assignment)

Entry Criteria: Successful completion of the Professional Diploma. 2. Any business or marketing bachelors or masters degree (or equivalent) where a minimum of half of credits come from marketing (180 credits in business degrees or 90 credits with masters degrees). 3. Experience in a marketing management role in an international organization for at least 8 years.

Duration: One Year (Part Time)

Course Fees

Course fees include study texts, question banks, supplementary handouts, monthly tests, articles and mock examinations.

Key Features

• Qualified and dedicated team of lecturers

• State-of-the art networked computer laboratories

• Free internet access with prior booking

• Most recently updated course materials

• Continuous quality control assessment tests

• Excellent teaching facilities

• Availability of study rooms in the evenings and at weekends for private study

• Campus and off