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Zambia Institute of Marketers

The Zambia Institute of Marketing (ZIM) launched its marketing program in February 2008. The rational was based on a critical shortage of marketing and entrepreneurial skills in Zambia. As a result of this shortage, many organizations both private and public sector are unable to maximize their potential and become competitive in the business environment. This programme seeks to correct this situation especially now that Zambia has adopted a free market economy policy, which demands a highly skilled human resource. Qualified marketing graduates will play a vital role in enhancing enterprise development in creating a competitive nationality regionally and internationally. The purpose of the programme is to equip the trainee with knowledge; skills and attitude in marketing to enable them perform competently in both the formal and informal sectors of the economy.

 

Course Structure

Certificate in Marketing

MODULE CERTIFICATE HOURS
110-01-A Principles of Marketing
120
110-02-A Business Environment
140
110-03-A Business Law
120
110-04-A Customer Communication
140
110-05-A Mathematics and Statistics
145
110-06-A Financial Accounting
140
110-07-A Principles of Economics
120

Entry Criteria: As a minimum, 5 €˜O€™ levels are required or an equivalent such

Duration: One Year (Full Time)

 

Professional Advanced Certificate in Marketing

MODULE ADVANCED CERTIFICATE HOURS

110-08-B

Marketing Research and Information
120
110-09-B Consumer Behaviour
130
110-10-B Logistics Management
145
110-11-B Marketing Communication
145
110-12-B Management and Cost Accounting
145
110-13-B Entrepreneurship
100
110-14-B Business Application Packages
140

Entry Criteria: Successful completion of the Certificate or equivalent.

Duration: One Year (Full Time), One & half Years (Part Time)

 

Professional Diploma in Marketing

MODULE DIPOLMA HOURS
110-15-C Strategic Marketing Management
145
110-16-C International Marketing Strategy
130
110-17-C Service Marketing
130
110-18-C Sales Managemet
130
110-19-C Marketing Planning and Analysis
140
110-20-C Project
120

Entry Criteria: Successful completion of the Advanced Certificate or equivalent.

Duration: One Year (Full Time) or One & Half Years (Part Time)

 

Course Fees

Course fees include study texts, question banks, supplementary handouts, monthly tests, articles and mock examinations.

Key Features

  • Qualified and dedicated team of lecturers
  • State-of-the art networked computer laboratories
  • Free internet access with prior booking
  • Most recently updated course materials
  • Continuous quality control assessment tests
  • Excellent teaching facilities
  • Availability of study rooms in the evenings and at weekends for private study
  • Campus and off €“ campus furnished accommodation
  • Air-conditioned lecture theatres and library
  • Counselling & Placement