The Chartered Institute of Marketing (CIM) is the world€™s largest professional body of marketing, with over 50,000 members worldwide.

 The Institute shares a passion for marketing, lead the development of professional standards and practice and champions the big issues and new ideas in the marketing world. CIM has a mission statement, which states; €œTo be the pre-eminent body on marketing practice, standards and associated knowledge on an international basis and for this to be acknowledged by government, marketers, business, education and others€.   CIM courses are offered twice annually commencing in January/July for the June/December examinations respectively.

Course Structure

Introductory Certificate in Marketing

• What is marketing?
• Understanding Customer Relationships

Entry Criteria: This is an open access qualification €“ no marketing experience is required, which fits into the +16-19 funding and also the adult funding band. It is meant for school leavers who would want to take up a career in marketing. However, some work experience would be advantageous.

Duration: Six Months (Full Time)

Professional Certificate in Marketing

• Marketing Essentials (new): Marketing Fundamentals (old)
• Assessing the Marketing Environment (new): Marketing Environment (old)
• Marketing Information & Research (new): Customer Communications (old)
• Stakeholder Marketing (new): Marketing in Practice (old)

Entry Criteria: As a minimum, 2 €˜A€™ levels are required or any general bachelors or masters degree or an equivalent such as: CIM Introductory Certificate (Level 2 or 3 versions will be accepted), NVQ/SVQ Level 3 in Marketing (equivalent to NQF Level 3), NVQ/SVQ Level 4 in any other subject (UK) (equivalent to NQF Level 4 and above), International baccalaureate (equivalent to NQF Level 3 and above)

Duration: Six Months (Full Time), One Year (Part Time)

Professional Diploma in Marketing

• Marketing Research and Information
• Marketing Planning
• Marketing Communications 
• Marketing Management in Practice 

Entry Criteria: Successful completion of the Certificate or equivalent.

Duration: Six Months (Full Time), One Year (Part Time)

Professional Postgraduate Diploma in Marketing

• Analysis and Evaluation
• Strategic Marketing Decisions  
• Managing Marketing Performance 
• Strategic Marketing in Practice  (Case Study)

Entry Criteria: Successful completion of the Diploma or equivalent.

Duration: Six Months (Full Time) or One Year (Part Time)

Course Fees: Course fees include study texts, question banks, supplementary handouts, monthly tests, articles and mock examinations.

Key Features

• Qualified and dedicated team of lecturers
• State-of-the art networked computer laboratories
• Free internet access with prior booking
•  Most recently updated course materials
• Continuous quality control assessment tests
• Excellent teaching facilities
• Availability of study rooms in the evenings and at weekends for private study
• Campus and off €“ campus furnished accommodation
• Air-conditioned lecture theatres and library
• Counselling & Placement