BACHELOR OF SCIENCE IN MARKETING MANAGEMENT

Application and Registration Closing Date: August 2nd, 2019

START:
August 6, 2019
DURATION:
4 Years on FT and 5 Years on PT/DE
ID:
BSMM

Address

Dedan Kimathi Road, P.O Box 35243, Lusaka, Zambia.   View map

As the Zambian economy continues growing, the demand for qualified marketing practitioners who have fundamental understanding of marketing concepts and practices and an appreciation of the role of marketing in society is also on the increase. The collaboration between the University of Zambia (UNZA) and the Zambia Centre for Accountancy Studies (ZCAS) presents an opportunity to produce personnel who will help to raise the standard of marketing practice in the country and the region.

The aim of the BScMM programme is to provide students with the opportunity to develop the analytical and high-level marketing skills required to deal effectively with rapid technological, organisational and environmental change in a modern business setting. The programme develops a conceptual, systematic and mature approach to the identification, analysis and solution of marketing problems in the private and public sector. The programme further equips students with the knowledge and critical understanding of the interrelationships between the different marketing activities within an organization.

To qualify for admission to the BScMM programme an applicant must have any of the following:

  • Five credits at ‘O’ Level including English and Mathematics
  • Any relevant three year marketing diploma from a reputable and recognised college or university
  • Three ‘A’ level passes including English
  • Any degree from a recognised institution.

DURATION OF STUDY

The programme runs for four years on full time, part time and distance education and not more than five academic years in case of any eventualities or unforeseen circumstances.

Year 1 Year 2Tab titleTab title
Semester 1 Semester 2
Course

Code

Course Title Course

Code

Course Title
BMM111 Business Communication BMM112 Introduction to Economics
BMM121 Cost Accounting BMM122 Introduction to Quantitative

Methods

 

BMM131

Introduction to Management BMM132 Principles of Accounting
BMM141 Selling & Sales Management BMM142 Principles of Marketing

 

Semester 1 Semester 2
Course

Code

Course Title Course

Code

Course Title
BMM211 Services Marketing BMM212 Integrated Marketing Communications
BMM221 Business        Information

Systems

BMM222 Cost & Management Accounting
BMM231 Business and Corporate

Law

BMM232 Consumer Behaviour
BMM241 Financial Accounting BMM242 Human Resource Management and

Development

 

Semester 1 Semester 2
Course

Code

Course Title Course

Code

Course Title
BMM311 Integrated Marketing Mix BMM312 Marketing Metrics
BMM321 Marketing Planning BMM322 Marketing Research
BMM331 Brand Management BMM332 Marketing Management
BMM341 Project Management BMM342 International Business Management

            

Semester 1 Semester 2
Course

Code

Course Title Course

Code

Course Title
BMM411 Strategic Marketing Management BMM412 Leadership & Organizational

Behaviour

BMM421 Research Methods BMM422  

Contemporary Issues in

Marketing

 

BMM431 Digital Marketing BMM432 International Marketing
BMM441 Innovation and Entrepreneurship BMM442 Dissertation

 

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