Bachelor of Science in Marketing Management BSMM

7th August 2018
4 years FT 5.5 years PT and Distance

The BSMM programme provides students with the opportunity to develop the analytical and high-level marketing skills required to deal effectively with rapid technological, organisational and environmental change in a modern business setting. The programme develops a conceptual, systematic and mature approach to the identification, analysis and solution of marketing problems in the private and public sector. The programme further equips students with the knowledge and critical understanding of the interrelationships between the different marketing activities within an organization.

The BSMM programme is intended for the following groups of people:
1. school leavers who wish to pursue a career in marketing;
2. marketing diploma holders who wish to advance their careers;
3. any eligible person who wishes to pursue a career in marketing

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Course Structure

Year 1 Courses

BMM111 Business Communication
BMM112 Introduction to Economics
BMM121 Cost Accounting
BMM122 Introduction to Quantitative Methods
BMM131 Introduction to Management
BMM132 Principles of Accounting
BMM141 Selling & Sales Management
BMM142 Principles of Marketing

Year 2 Courses

BMM211 Services Marketing
BMM212 Integrated Marketing Communications
BMM221 Business Information Systems
BMM222 Cost & Management Accounting
BMM231 Business and Corporate Law
BMM232 Consumer Behaviour
BMM241 Financial Accounting
BMM242 Human Resource Management and Development

Year 3 Courses

BMM311 Integrated Marketing Mix
BMM312 Marketing Metrics
BMM321 Marketing Planning
BMM322 Marketing Research
BMM331 Brand Management
BMM332 Marketing Management
BMM341 Project Management
BMM342 International Business Management

Year 4 Courses

BMM411 Strategic Marketing Management
BMM412 Leadership & Organizational Behaviour
BMM421 Research Methods
BMM422 Contemporary Issues in Marketing
BMM431 Digital Marketing
BMM432 International Marketing
BMM441 Innovation and Entrepreneurship
BMM442 Dissertation

Entry Requirements

To qualify for admission to the BSMM programme an applicant must have any of the following:
a) five credits at ‘O’ Level including English and Mathematics;
b) any relevant three year marketing diploma from a reputable and recognised college or university;
c) three ‘A’ level passes including English;
d) any degree from a recognised institution.

For further information, Please Contact Us.

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1 Comment

  • kindly advise me. i would like to enroll for Bsc Accounting and finance- University of London. i have a ZICA accounting technician qualification. what exemption would i be entitle to? also kindly advise on the course fees for the same for the year 2016, including available boarding (on-Campus & off campus Hostels) fees.

    Chanda Christopher Lukonde Reply

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